Carousel Pre-loved Denim is an online retailer of quality second-hand jeans. This branding package aims to effectively communicate the brand's personality and values, helping them stand out in the growing secondhand retail market.  A complete visual toolkit including a brandmark, typography, colour palette, illustration style, and brand extensions is applied to a wide range of marketing collateral, offering customers a boutique shopping experience that will rival fast fashion. 
My Role: Creative Director, Graphic Designer, Illustrator
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